Lift Division Promotes Sarah Carnes to Chief Operating Officer!

Lift Division has a long-standing tradition of recruiting quality talent. As a company, our biggest criteria for hiring a new team member is ensuring they fit our company design and work ethic. Understanding Lift Division’s vision is imperative to grasping our goals, clients and work culture. In 2020, Sarah Carnes joined Lift Division as our Creative Director, just before the world was abruptly changed by COVID-19. It all happened so suddenly that pushing through seemed impossible. 

“I’ve always been driven and dedicated to my career and craft. I was prepared to venture into the world of agency life and take on new challenges and opportunities. One such opportunity led me to direct a photoshoot, video shoot and interview with Carlos Santana within a month of beginning at Lift Division! Little did I know it would be the last time I traveled for almost two years, and our teams would go fully remote for months. Nevertheless, I was able to Zoom, learn and triumph with the help of my colleagues,” Sarah says.

Despite the challenge of starting a new job in the middle of a world-wide pandemic, Sarah’s dedication to her role at Lift Division never wavered. Over the last two years, Sarah has grown our client portfolio, improved our creative process (some of the best branding and website design in the history of our company, if we do say so ourselves) alongside the rest of Lift Division’s highly skilled and talented staff. All the while, she continued to build our internal brand and manage complex projects and deadlines in the process. 

With 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands. She innovates, leads and executes strategic marketing initiatives from the ground up. Sarah also has a significant background in higher education, healthcare and franchise marketing that gives Lift Division a unique advantage.

Sarah and her creative teams have won branding and identity awards for Carlos Santana Coffee Company, Brassy Bird, Lotus Hot Yoga, Boone Health, in addition to American Graphic Design USA awards in the packaging, proposal, website design, editorial and digital marketing categories. Sarah has personally won over 15 marketing awards during the course of her career. Other notable clients include Casa Ztea-Jones, PoloGear and small businesses integral to the Columbia community like Atterberry Auction & Realty Company, Columbia Pool & Spa and Lindner Properties.

"I knew joining Lift Division would fuel my hunger for creativity and collaboration. Knowing the team and leadership at Lift Division, I looked forward to being surrounded by ambitious, hardworking, curious marketers with the opportunity to lead,” Sarah says. 

With excitement for the future and growth at Lift Division, we are delighted to announce Sarah Carnes as Lift Division’s new Chief Operating Officer. This promotion and position are not only well-deserved but earned. Sarah has supported the Lift team with grace and encouragement while building our clients’ success. Not to mention, she puts in the time and hard work, doing whatever it takes to exceed client expectations. In her new role, Sarah will take on a host of management duties, recruitment efforts, improve services and offerings, manage internal creative teams that provide all marketing services and oversee processes and policies.

It’s Lift Division’s honor and privilege to welcome Sarah as our new Chief Operating Officer.