Finding Digital Synergy: How Lift Division Transformed Atterberry Auction & Realty Company’s Online Marketing Strategies

When the Team at Atterberry Put Their Digital Marketing Efforts in Lift Division’s Hands, We Delivered Outstanding Results for This Local Auction Company

In the dynamic world of digital marketing, the collaboration between Atterberry Auction & Realty Company and Lift Division stands as a beacon of success. Atterberry Auction has been a trusted name in Mid-Missouri for over 50 years. Specializing in real estate, personal property auctions, and senior transitions, Atterberry Auction has built a reputation for excellence in facilitating seamless auction experiences for its clients.

The partnership between Atterberry Auction and Lift Division was forged with specific objectives in mind. The primary goals were to increase overall brand awareness, amplify the social media presence, effectively market online auctions, and drive significant traffic to the website to boost sales. Atterberry Auction needed a digital marketing agency that was not only capable of providing comprehensive services like website design, graphic design, social media management, and ad management but also one that could deeply understand and articulate the complexities of their business.

At the inception of this partnership, Atterberry Auction sought a transformative digital marketing strategy. They required an agency that could encapsulate their half-century legacy of trust and quality service in the digital realm. This is where Lift Division's expertise came into play, providing full-service marketing solutions tailored to the unique needs of Atterberry Auction.

We will explore how Lift Division's innovative strategies in email marketing, social media, review generation, and SEO achieved Atterberry Auction's objectives and set new standards in digital marketing excellence.

Inbox Influence: Crafting Click-Worthy Email Campaigns

The success of Atterberry Auction's email campaigns is highlighted by the innovative strategies implemented throughout 2023. Atterberry emails reached 933,287 people, achieving a 38% open rate and a 6% click rate. Key strategies included A/B testing to refine content, tailoring subject lines to enhance open rates, and delivering engaging information to increase click-through rates. Additionally, the emails were designed to complement a website user experience that was both interactive and streamlined, ensuring a seamless transition from email to web engagement. These combined efforts significantly contributed to the campaign's success. Need help with your social media presence? Get in touch with our team today.

Social Engagement: Amplifying Presence & Performance on Facebook

Lift Division's social media strategy for Atterberry Auction achieved substantial success. The paid social media efforts resulted in 7,633,586 impressions (a 22% increase) and 390,707 clicks on ads (an 11% increase). Organic social media activities led to a notable increase of 783 social followers. The strategic blend of A/B testing, custom video and photography, and diligent campaign optimization was pivotal. 

Furthermore, the significance of maintaining a strong social media presence cannot be overstated. It serves as a vital tool for enhancing brand awareness and reaching potential customers, with organic social media playing a crucial role in building authentic engagement and community, while paid social media drives targeted outreach and conversions. This balanced approach ensured a dynamic and impactful social media presence for Atterberry Auction.

Reputation Mastery: Crafting a Stellar Online Persona With Google Reviews

Lift Division's review generation strategy for Atterberry Auction significantly improved their Google Business profile. The focus was obtaining high-quality, authentic testimonials representing the Atterberry brand and customer service excellence. This effort improved the average star rating from 4.5 to 4.8 in less than six months, showcasing the power of a positive online reputation.

A positive online reputation, especially through Google Reviews, is paramount in digital marketing. Reviews act as social proof, enhancing credibility and trust among potential customers. They are often the first point of interaction for many users and can significantly influence consumer decisions. A strong online reputation through positive reviews can lead to increased visibility in search results, higher conversion rates, and, ultimately, business growth. This demonstrates how strategic reputation management is critical to a successful digital marketing plan. Call Lift Division to learn how we can help your business with reputation management.

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