How Can Videography Improve the Quality of My Website on Google?

Video Marketing Can Make a Big Difference in Your Website’s SEO Value 

Does your website have unique written content and gorgeous design, but still wondering how you can improve it even further? Video content marketing can take your mid-Missouri business to the next level for your website’s ranking on the Google algorithm and the engagement of Internet users. Whether it’s an informational piece, product videography, or a YouTube video promotion, here’s how adding videography to your marketing strategy makes a difference in authority and SEO value.   

Website videos generate traffic to your mid-Missouri business site 

Adding video content marketing to your website and social media can work wonders. Google loves engaging and relevant content when deciding the ranking of search engine results. If Google sees your business website providing a diverse mix of mediums, such as text, photography, and videography, you can rank much higher than you would with just text. It’s not only attractive to Google but your customers as well! Videos generate traffic by enticing people to stay on your site longer. Just look at this gorgeous video for Chicken Salad Chick in Columbia, MO, by Lift Division. Internet users seeing this array of chicken salads on their social media and the web will have an image in their mind the next time they’re wondering where to go for lunch. 

Product videography gives your audience a better idea of what you’re selling 

When it comes to learning about a new product or service, Internet users are highly visual. 69% of people prefer video format over text when learning about a certain product. For example, take this animated video Lift Division created for GenSpring Power, Inc., a generator shop in Jasper, GA. This website video explains how their hybrid energy storage systems function to keep power running during a storm. With colorful animations and simple product presentation, audience members are likelier to call GenSpring Power, Inc. the next time they need a generator installed in their Georgia home. 

More people will link back to your mid-Missouri business with an informational website video 

Information is vital for most people searching websites like YouTube and Google. If you can answer somebody’s question in less than two minutes with a quick, informational video, your business can gain more traction and earn brownie points with Google. For example, let’s say someone wants to auction off their personal property but is unsure where to start. We’ve created a video for Atterberry Auction & Realty Company on their YouTube channel and website explaining the personal property auction process. This animation helps the viewer and the company; viewers learn more about personal property auctions, and Atterberry Auction & Realty Company is drawing customers to their mid-Missouri business. 

Call Lift Division Today for Video Production & Other SEO Services for Your Mid-Missouri Business 

Are you looking to upgrade the quality of your mid-Missouri business website? Lift Division offers marketing services to clients through data and digital expertise. We make videos in several diverse categories for your business, such as: 

• Brand & Company Videos 
• Social Media Videos 
• Animated & Explanation Videos 
• Product Videos

This type of promotional strategy takes years of practice and expertise. Luckily, we have it! Our videography skills include, but are not limited to: 

• Video Styling 
• Set Development & Building 
• Scripts & Shot Lists 
• Creative Direction 
• Video Editing & Production

Video marketing is just one of many assets we can provide to your local business. If you want to improve your website, contact Lift Division today.