- Positive reviews can improve sales by over 20%.
- Provides social proof and builds trust.
- Increases authority and improves search rankings.
For any business, having a good reputation is key to acquiring and maintaining customers — that’s nothing new. What is new, however, are the tactics and techniques that are used to manage your business’ reputation in today’s digital marketplace.
Reputation management is PR management in the digital world, and it can have a significant impact on search engine results. It can include online review generation, monitoring the reputation of both you and your brand, and proactively providing incredible customer service. Reputation management, like PR, can help bridge the gap between how a company perceives itself and how others view the company.
When performing reputation management services, we use both quantitative and qualitative data to interpret how your audience currently views your business, what goes into their perception, and what strategies can be used to improve your online reputation. We then use these and various other mediums to connect with your audience and ensure that your reputation is managed and continually optimized for your online audience.