What Can Quality Photography Do For My Business Site?

Give Your Website a Makeover & Rank Higher on Google With Photography & Marketing 

When creating a website for your business, photos are an absolute must. Visuals are essential to your consumers, and Google is more likely to present your business if it meets the credentials for quality content. Additionally, it’s crucial for any company to have photos unique to your business and not just stock photos pulled from the Internet. These are just a few benefits of developing a photography marketing strategy for your mid-Missouri business site.

Give your audience a visualization of your mid-Missouri business with product photography marketing 

Seeing is believing, especially regarding the quality of your website. Visuals are supplemental to your business site, no matter your industry. Photos help your viewers better understand the services and products you can provide them, bringing you one step closer to receiving a call or making another sale. For example, this beautiful photoshoot highlights the food Chicken Salad Chick can cater for a special occasion. If people see this colorful arrangement on the website, they might consider contacting Chicken Salad Chick the next time they need catering.

Skillful alt text adds SEO value to the photos on your website 

Alt text is the written copy used to describe an image on the web. It helps Google understand what the image is and assists Internet users who are visually impaired. For example, including informational alt text on your mid-Missouri business site raises your chances of being discovered on the search engines results page (SERP). Take this photo below, for example. If someone searched for “catfish near me,” and the image below for Old Neighborhood Cafe included the word “catfish” in its alt text, Google will be more likely to place this restaurant’s website higher on the results page.

Photography brings more people to your business site in mid-Missouri 

Social media and Google are incredibly valuable for attracting users to your website. Adding images and creating consistent visibility to your target audience will increase traffic to your business. People enjoy well-written content but will be further intrigued to visit your website or social media page if the writing is accompanied by quality photography and graphics. For example, look at this tasty plate of salmon from our photoshoot with Glenn’s Cafe. When users see this photo on the web and their Instagram page, they will want to learn more about the restaurant’s menu and see what else is in store from Glenn’s Cafe.

Give your website content variety & approachability by adding photos in between 

The saying is true: “One picture is worth a thousand words.” Photography can bring the most ordinary things to life and tell a story. Therefore, a photography marketing strategy is perfect if you want to give your company a more humanistic, people-centered approach. 

For example, Kemna Collision Repair, Inc is a local Jefferson City, MO, auto body repair shop. You could include photos of cars and car collisions, which would make sense in relation to the company. However, we can add variety and hospitality to the website by including pictures of the team and showing the moments that differentiate Kemna Collision Repair, Inc from other repair shops. Users appreciate the authenticity and genuine relationships a service can provide them. Putting a face to the business through photography and making the website personable can make all the difference.

Need the Picture Perfect Shot for Your Home Page? Call Lift Division for Website Photography Services 

Lift Division has a team of savvy photographers, web designers, and strategists who will stop at nothing until your website has the perfect mix of written content and photography. We also offer superior graphic design services to make your website look better. We discuss the goals our client wants to achieve, provide creative direction, provide photography and photo retouching services and offer multiple photography packages to meet your business needs.

We can even help with branding redesign for elements like logos and website graphics. Call Lift Division today and get started on the website makeover you’ve been searching for!