Celebrating the Women of Lift Division: Kelsey Blackman
With the celebration of International Women’s Day on March 8, the Lift Division team wants to take a moment to recognize the talented women who support our company. In a year of unexpected twists and turns, women have continued to rise to the occasion and break boundaries.
Meet Kelsey Blackman, Director of Digital Marketing
Kelsey Blackman has been with Lift Division for six years. In her position as Director of Digital Marketing, she manages a large portfolio of clients and their ongoing Adwords, SEO and web content projects. Within this she edits, updates, reviews data, launches campaigns, manages SEO and responds to emails, emails and more emails!
And while she notes being a woman in 2021 is strange, she also thinks being a person in 2021 is strange. The year has definitely been anything but usual, but with this Kelsey is grateful to be surrounded by a company of talented women and quality men. She puts it, “As much as I value my femininity, I value my male peers equally. Their voice, help and perspective are crucial to my success.”
Continue reading to hear more about how Kelsey uses her position to grow herself and encourage others, both in her career and out.
Q: How has working at Lift Division empowered you as a woman?
My chiefs have always given me the confidence to solve problems. They believe in my strategy and support me when I need help. Also, our team - as a whole - is dedicated to delivering quality service, work and results for each of our clients. No one is a slacker! This is the only group project I've ever wanted to be a part of in my life.
Q: In what ways do you work to grow yourself not only as a woman but also in your profession?
The list of how I want to grow could wrap around the planet - more than once! As I get older, I want to have more grace, patience and hope for the future. I aim to be able to expand my skill set and continue to challenge myself to try new things. It's easy to get stuck in a rut, I like to challenge myself with new ideas at work or by trying something new in my personal life, like gardening and crafting.
Q: How do you encourage and celebrate women, both at work and in your everyday life?
I just love being a girl and being around girls. Ha! Truly, I adore working with my coworkers here at Lift Division and hanging out with my girlfriends. I hope the ladies around me feel valued and cared for whether they're editing a piece of SEO content or having a glass of wine.
Q: If you could go back in time and give advice to yourself as a little girl about the future what would it be?
1. Let your freak flag fly. You're weird and it's okay.
2. Working hard is hard work, so get used to it. You can do tough things.
Here at Lift Divison, we empower one another no matter your gender, or what walk of life you come from. And while we are currently celebrating the women at Lift Divison, we would not be the award-winning agency we are today without the encouragement and support of our male counterparts.
Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.
Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.
Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.
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