The Social Room: Reaching New Business Goals With Creative Branding & Website Design
Elevating Local Businesses With Brand Photography & Website Design in Columbia, MO
It’s been nearly a year of unprecedented changes and challenges for local businesses. The Social Room, a beloved bar in Columbia, was no exception. As safety measures were enforced across the city, it became clear the bar would have to pivot from drinking and dancing to a business model more compatible with social distancing. The Social Room’s solution? Growing and featuring their existing late-night food menu, and marketing themselves as a sit-down bar and restaurant.
Lift Division came into the picture to help capture their indulgent meals through photography and build a website reflective of their new goals. The Social Room is an incredibly unique establishment in Columbia that has stayed true to itself and its brand for many years. Every element in their new digital marketing assets, from the color schemes and photos to the written content, needed to represent the fun, energetic and eccentric vibe of The Social Room.
Showcasing an Established Brand With Custom Photography
The process began with a collaboration between The Social Room’s staff and the team at Lift Division. We discussed The Social Room’s new goals, which were to reposition the business, showcase their food and drive sales. The new and improved website design would simplify the user experience and make information about their menu and online ordering easy to find.
The most effective way to show off their food, of course, was through photos! Our creative team strategized and executed a branded photoshoot highlighting The Social Room’s most raved-about menu items, from gooey mac and cheese to colorful cocktails and bloody marys. We also captured the lively ambiance of the business’s interior that truly sets it apart from other restaurants in Columbia.
Feast Your Eyes on The Social Room's Rad Food Menu
Capturing Bar & Cocktail Photography in Columbia, MO
Telling Your Brand Story Through Content Creation
Oftentimes, a website redesign for a small business expands the size of your site and therefore involves creating new, written content. The Social Room needed new content reflecting their evolution into a food establishment that was consistent with their brand and still honored the reputation they’d built as a lively, welcoming bar. Right off the bat, we came to the client with questions about their business’s history, target audience and tone to help guide the content strategy.
When writing new content for a web page, it’s critical to remember who is reading the content. Not only are your customers exploring your site, but also Google’s algorithm has to understand the purpose of the webpage, so you can land on Google’s search engine results page (SERP). With a team of content writers that understand both the website visitors’ perspective and Google’s best practices, you can rest assured the digital content created for your site is pristine.
Our team was able to do all of this using The Social Room’s brand voice and desired tone. Check it out for yourself when you visit their
site and order from their
delicious menu.
Elevate Your Business with Lift Division’s Digital Marketers in Columbia, MO
No matter what goals your business has set, the Lift Division team is here to help. From
web development and
search engine optimization to photography and
social media management, we’ll help you make a measurable impact through digital marketing. We take pride in making brands come to life! Explore our
client case studies to see how a digital approach to marketing can elevate your business. We are excited to partner with you and help your business grow.
Ready to give your business strategy a lift? Contact Jake Bowlby at
[email protected]!
Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.
Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.
Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.
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