RUSTY– DELETE THIS WHOLE ROW WHEN YOU'RE DONE!
The majority of web traffic is driven by the major commercial search engines — Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users...
- Rand Fishkin, Founder of Moz
KEY BENEFITS
- SEO leads close at a rate of 758% compared to outbound leads (tv, radio, print, etc..).
- Nearly 75% of searchers click in the top 5 search results
- The digital assets, articles and optimization performed builds long-term equity in your business
Search Engine Optimization
Search Engine Optimization (SEO) is the practice of improving and promoting a website or web page in search engine results, and it’s what many consider to be the core of online marketing. Correctly performed, SEO will increase a business’s rankings in search results for targeted keywords that can substantially increase web traffic.
There are two core components of SEO: on-page SEO and off-page SEO. On-page SEO alone involves nearly 100 steps to make sure your website is correctly structured with things like proper title tag structure, URL structure, and meta tags. It also is the art of making sure your website has quality content and image alt text, as well as a web page that provides an excellent user experience.
While there are several steps of on-page optimization, it ultimately only accounts for roughly 20% of SEO. The other 80% is off-page SEO, and that's often where the heavy lifting is carried out by inbound and search marketing firms. Off-page SEO is the art of growing your business's popularity and authority across the web by earning new backlinks, shares, and mentions of your business.
By generating a larger online footprint, search engines like Google better understand what your business does and can naturally rank you better in search results. Quality and care are at the heart of everything we do, and our SEO service is no different. We stay up-to-date on the latest search algorithm changes and adhere to the most stringent standards when earning backlinks, ensuring our clients will never be penalized as a result of suboptimal SEO practices.
REACH A LARGER AUDIENCE WITH SOCIAL MEDIA MANAGEMENT
Turn Likes Into Leads
We all love the rush of getting a new “like” on social media, so why not bring that same boost to your business? With 1.4 billion people on Instagram and 250.2 million on Facebook, that’s a lot of people you can reach with your brand. Posting every once in a while can slowly grow your social media presence, but when you want to see serious growth and engagement on your social profiles, call in the professionals.
Lift Division can handle all your social media needs including strategy planning, content creation, graphic design, scheduling, and engagement. We’ll manage your social media so you can focus on the big picture of running your business.
SOCIAL MEDIA MANAGEMENT MADE EASY
Share Updates, Sales, Events & More With Full-Service Social Media Marketing by the Digital Marketing Experts at Lift Division
Social media is just another way to get the word out about your business. Engaged customers and clients can follow along and share your content with a broader audience through just a few taps of their fingers. In fact, interacting on social media is so easy for today’s consumers that many turn to Facebook, Instagram, and X (formerly known as Twitter) to work with customer support before they pick up the phone to make a call. It may seem silly to go through social channels rather than traditional customer support methods to solve a problem, but people feel more connected with a business when they can engage with them directly rather than waiting on hold or for someone to return their call. Embracing social media-based support is just one way you can better connect with your customers.
Engaging with your audience is all about authentic, organic communication. We’re talking about using photos of your actual team when you post, resharing UGC (that’s user-generated content), and responding to comments and messages in a timely manner. It’s practically a full-time job! Which is why Lift Division is here to help you manage your social media profiles.
Local Businesses ”Like” Lift Division for Our Strategy-Driven Social Media Planning
Timeliness is key in the social media world. When you have an event or sale coming up, the sooner you share about it, the sooner people can plan to attend or shop. But if you’re busy prepping, who’s posting? Why not let Lift Division manage it all? We create strategy-based social media plans that incorporate your upcoming events, ongoing services, and company wins. We’re a local business too, and we get how to connect with audiences across industries.
Our local touch lets us really get a feel for your customer base. We do the research to understand who we’re marketing to, but we are also personally familiar with Columbia, MO and mid-Missouri as a whole. We know how people engage with social media around here, and we have the research to back up our content creation.
Connect with Lift Division so we can “share” what makes us so special in the social media management realm! We think you’ll “like” what we have to offer.
Overwhelmed by Facebook, Instagram, LinkedIn & all the work that goes into a social media strategy? Lift Division is the answer to your social media content management needs
Your business is so personal to you. How can an outside company maintain the tone and goals of your business without serious daily input from you? Here at Lift Division, we build your social media strategy based on trust and a deep understanding of your business. Before we ever draft a post, our social media strategists and graphic designers will work with you to refine exactly what you want from your social media posts. This includes a kickoff meeting where we get to know you, your business, and your goals for utilizing social media more. Do you want more customers? A better awareness of what your business does? To promote your business’ involvement in the community? Whatever you’re after, your goals will be our goals, and you can always rely on the Lift Division team to align with your vision.
Once we know WHAT you want, it’s time for us to think about HOW we can achieve it! Let’s bring in the strategy. This is when we research your competitors as well as social media trends. Trends move quickly these days, with many tiring out within the week. That’s why it’s important to not get too tied up in a funny meme or popular template. That’s why we like to balance out evergreen content with timely posts, giving you the best of both worlds. We also know that each platform is different, and sometimes what works on Instagram isn’t always going to go over well on LinkedIn. Strategy is at the heart of everything we do at Lift Division, and we’ll never skip this step when planning your posts.
Put your phone down & focus on your business when you let the social media managers at Lift Division handle posting & engagement
We’ve all been sucked into our phones, mindlessly scrolling when we should be posting about our business or engaging with customers. So how do you make posting easy and avoid the scroll? Scheduled posts! When Lift Division plans and schedules your posts to go live, we pay attention to what times you’ll most likely get great engagement, and pre-plan for sales, holidays, events, and more! All you need to do is approve your monthly calendar and relax knowing your posts will go out automatically. Managing a social media profile for a business has never been easier, and Lift Division is the team that can make it happen!
Social media management for small businesses in mid-Missouri & beyond
You don’t have to be glued to your phone just to run your business! Let Lift Division manage it for you! We’ll design a social media strategy that aligns with your goals and manage all the posts for you. We’re all about freeing up your time and maximizing your online presence, so shoot us a message and see why so many local businesses are double-tapping our social media management services (that’s Instagram-speak for “like!”)
