Lift Division is Mid-Missouri’s Award Winning Web Development & Marketing Firm

Columbia, Mo’s Top Marketing Agency Has Received Two MUSE Creative Awards

The team at Lift Division are the proud winners of two Silver Awards from the MUSE Creative Awards. The awards were given for excellence in brand identity for our work with Brassy Bird and e-commerce website development for The Candy Factory. The MUSE Creative Awards are a part of the International Awards Associate and are given for achievements in the creative professional sphere.

• Brassy Bird, Silver Award: Corporate & Brand Identity 
• Candy Factory, Silver Award: Website & E-Commerce
  

The Process Behind Developing Branding for Brassy Bird

Our work with Brassy Bird began when a local restaurant owner reached out to discuss his innovative idea of a virtual kitchen. After our client shared his inspiring vision with us, the Lift Division team was excited to get to work. The brand development was led by Creative Director Sarah Carnes and Photographer, Web Designer, and Graphic Designer Kyla Phillips.

“We meet with the client to discuss their goals and learn about their company. Then, our team gets to work on creating a variety of concepts. From there, we collaborate and get feedback from the client and decide on a direction. After the logo is selected, our team of designers perfect the logo and establishes the brand identity, including color palettes, typography, and more.” - Sarah Carnes, Creative Director

How to Create an Intentional & Interesting Brand Identity

Brassy Bird isn’t serving fast-food chicken sandwiches. They are sharing chef-created masterpieces that are bold, flavorful, and unique. This strong concept needed an equally bold brand identity. Sarah and Kyla worked together to create a logo that represents everything Brassy Bird brings to the table. The final result has a gorgeous, hand-lettered quality, organic shape, and complementary color palette of dark turquoise and clay.

At Lift Division, we love to help our clients develop new businesses, expand upon existing brands, and rework ideas that no longer align with their goals. Nothing brings us greater joy than seeing our clients succeed… but winning awards feels pretty good, too.

Crafting an Intuitive E-Commerce Website in Columbia, Mo

The Candy Factory is a staple of the Columbia community and the place to go when looking for the best candies and chocolate in all of mid-Missouri. With so many options available in their retail store, the website needed to be able to keep up. This was accomplished with an intuitive design and easy website navigation.

Kyla applied her expertise in all areas of the project, noting that the website’s organization was essential. E-commerce websites can be particularly challenging, with the sitemap being of utmost importance. To be successful, an e-commerce site needs to be easy to search, shop, and feature a speedy transaction process.

Once we had established the technical aspects of the website, it was time to work on the design. The aesthetic of the website needed to match the existing brand of The Candy Factory. To bring these elements together, the Lift Division team took inspiration from The Candy Factory’s retail space. When you walk around the store, you are greeted by whimsical colors, enticing treats, and sweet smells. While we can’t add those amazing smells to websites, we can create a visual relationship between the physical store and the e-commerce website.

Now, The Candy Factory’s website is a clear extension of their beloved physical shop. It was an absolute treat to work with this iconic Columbia, Mo business. If you need to satisfy your sweet tooth, stop by their storefront on Cherry Street or browse their online selection at thecandyfactoryonline.com.

How Can Lift Division Help Your New or Existing Business in Mid-Missouri?

Modern marketing is changing every day and as a business owner, it can be hard to run your company and manage your digital marketing strategy. Trust your marketing to the award-winning team at Lift Division. Our designers, developers, and content creators are always keeping up with the latest industry trends and can apply proven strategies to your businesses. Learn more about our process and contact us today.

By Molly Wallace