OUR PROCESS

Lift Division is not like most digital marketing firms. We take pride in being different, and the processes we utilize both internally and in our execution are based upon this differentiation.

While some firms implement one-size-fits-all marketing solutions, we know the reality is that no two clients are the same. So unlike most marketing firms that simply sell products disguised as services, we create a custom Flight Plan for each of our clients in order to meet specific needs, wants, and goals. What’s more, unlike digital marketing firms that specialize in just a few of areas and are considered merely proficient in others, Lift Division is optimally structured for all our services, forming a truly full-service marketing firm.

Lift Division offers
in-house differentiation of expertise.

It means the person working on your website is an actual web developer or designer.

It means the person designing your content marketing strategy is a content expert.

It means the person developing your search engine optimization plan is an SEO expert.

Internally, our processes allow for multiple people, each with their own unique skill set and area of expertise, to work on and contribute to every project. This type of in-house differentiation of expertise allows Lift Division to design, oversee and execute every strategy we put in place for your business.

Unfortunately, there are countless web-design firms that offer SEO and marketing services without actually having the experience and expertise to execute those strategies. The same is true for online marketing firms that attempt to pose as web design firms. When you team up with Lift Division, you know that regardless of the strategy in place, multiple industry experts are going to be involved in the research, planning and execution of your project.

Execution designed around
your unique needs

Many digital marketing firms will tell you simply what you need — or at least that’s how they present it. In truth, such firms are simply telling you that you need what they happen to offer. But how does a salesman know what your unique business, with your unique needs, wants and desires really needs? They don’t!

At Lift Division, one of the first things we do is ask, “What are your goals?” In fact, we ask a lot more than that; we take you through an entire discovery process that has been designed to uncover:

What your business is all about
Who your ideal customer is and where they are
What you are currently doing to attract clients
The value each new client brings your business
Who your competitors are
What your competitors are doing
How to define a conversion
What your business goals are

Going through an in-depth discovery process not only lets us lay out a strategy to meet your goals, it also allows us to work with you to define marketing success. Without this definition for success, there is no real way to determine if your marketing efforts are really working. In addition, our discovery process will give you an idea of the return on investment you can expect from those successes. This allows you to determine if the costs justify the returns.

At the end of the day, we believe that a business that knows the real cost of their investment is better able to make decisions regarding their marketing efforts, ultimately making them a more successful business.