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How to Increase Website Traffic for Your Local Business

Sarah Carnes • May 21, 2020

What is On-Page SEO?

On-page search engine optimization (SEO) is the practice of optimizing specific web pages on a site to increase the site’s rank in the search engine results page (SERP). Optimizing the content of the site includes both the text and images. Improving your online presence doesn’t always warrant a complete site redesign. Sometimes adding a paragraph or rephrasing a title can make all the difference!

The best way to know what improvements to make on a webpage, or how to begin implementing changes, is to look at the data and determine what is not ranking. For example, having a high bounce rate on specific web pages can mean new content is needed.

You may be wondering — what is bounce rate? Bounce rate is a web analysis term used to define the users who navigate away from your site instead of clicking other pages on your site. Most consumers will do this in less than 15 seconds if they do not quickly find what they are looking for. Having a high bounce rate suggests content you provided did not interest users or give them the answer they were searching for.

Analyzing your site’s performance and implementing optimizations can be time consuming when you run a business. No need to worry — the digital marketing strategists at Lift Division are here to help! Let’s begin by looking at ways to reduce your bounce rate and improve your on-page SEO.

Top 3 Ways to Improve Your On-Page SEO

The first step to improving your on-page SEO is to analyze your website’s data. Taking a look at the data can give you a place to start when considering which site elements could be improved. If you see a specific page is not ranking well, begin strategizing ways to improve it by considering user intent and why it was not fulfilled.

Optimizing Your Website’s Content

Google works to provide the best results on its SERP. Your site will not appear if you do not tell Google what your website offers, or why users will find it relevant through your content. In order to show Google your site is important, you should have relevant page titles and text.

Implement Keywords

Sprinkling keywords throughout the page title and content will increase your chances of ranking on Google. Keywords in the digital industry are words commonly searched by users. It’s important to keep the content readable by not stuffing the content with keywords. Google prides itself on providing relevant content for its users. Having unreadable content will irritate users and prevent Google from ranking your site.

Provide Easy Navigation

Allow your reader to easily follow your content with subtitles, images and links. When users find your site easy to navigate, they are more likely to stay on it. In addition, by providing users with links to other parts of your website, it will allow them the chance to easily explore more of your site.

Maintaining Your Website’s Content

Proper SEO efforts are made over time, so don’t let your site’s content sit forever. It’s important to continually make content relevant to the consumer and what they are searching for. Continuing to analyze your site’s data and strategize ways to improve it will increase your rank in Google.

How Often Should I Service My Webpages?

Traffic volume of each page will determine the amount of maintenance needed. Usually every six months you should begin looking for ways to update content and improve the webpage. Maintenance does not have to be extensive. Rather, it can be minor edits to the site’s title in an attempt to improve its rank. However, if you are interested in consistently ranking higher on Google’s SERP you’ll want to optimize multiple parts to your site. The strategists at Lift Division can help with this!

Implement Trending Topics Into Your Website

When strategizing ways to improve your website, consider trending topics. However, always make sure the content will be relevant to your business and the user’s search. You shouldn’t add trending topics to your website if they do not relate to the products or services you offer. One of the best ways to naturally introduce unique topics into your website is through blog posts. Explore our post on Improving SEO Content for tips on implementing relevant content into your site.

Optimizing, maintaining and implementing relevancy into your website’s content is important to improving your digital presence. The process can seem daunting, but trust us — the outcome is rewarding! Data shows users believe the top websites displayed on Google’s SERP are the most authentic businesses in their industry. Assess your website with our free online marketing assessment to determine where you stand!

If you haven’t already, we encourage you to go back and take a look at our Navigating Local SEO blog series to explore how your company can improve digitally. Interested in determining was to improve your digital presence? Contact our digital marketing strategists today to see what we can do for your local business!

By Sarah Carnes

Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.

Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.

Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.

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Sarah Carnes

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