The Advantages of Hiring an Experienced Digital Marketing Agency for Your Company’s Digital Marketing Needs

If You Want to Improve Your Digital Marketing Efforts, Work With a Digital Marketing Company That Specializes in Growing & Maintaining Your Online Presence

Do you need to catch up to your competitors in the digital sphere? Are you ready to increase leads and conversions on your website? It may be time to contact a digital marketing agency. A digital marketing agency isn’t your typical advertising company. Instead of putting up billboards or taking out newspaper or radio ads, a digital marketing agency represents your business online, which is essential and relevant to the modern consumer. From Google to Facebook and everywhere in between, a skilled digital marketing agency can enhance brand awareness, improve your digital footprint, and generate new leads and conversions for your business. 

Still trying to figure out where to start? Read on to learn the value of working with a qualified digital marketing company and how this expertise can transform your business. 

Why should I outsource my digital marketing when I could do it in-house?

Choosing a digital marketing agency will save you time & energy while your business grows

Running a business, big or small, is a lot of work. You are always on the grind, and sometimes it feels like you don’t have enough hours in the day. If you want to grow your business without adding additional responsibilities, working with an experienced digital marketing agency is the way to go. Not only will your dedicated digital marketing team take on the responsibility of growing your online presence, increasing leads, and enhancing brand awareness, but they will also deliver easy-to-navigate reports that make tracking progress simple. Professional marketers know how to measure results so you aren’t navigating your digital platforms blindly. Your time is valuable. Let a digital marketing agency handle your online marketing so you can focus on your team and customer experience. 

Outsourcing your digital marketing can save money & resources

Paying someone else to do your digital marketing may not be a cost you are ready to take on. However, it is important to consider just how valuable your time is. If you’d like to try handling your own digital marketing, it can take hours and hours of research just to learn how to manage a digital marketing campaign. You’ll also spend a lot of time setting up your campaigns, monitoring their progress, and reviewing results. This is a full-time job on top of your current job! For those who choose to hire a digital marketing expert in-house, you also face the additional costs of paying a new employee (taxes, benefits, and all) and bringing them up to speed about your company. That new employee will also need access to software, tools and resources that will cost money! 

Working with a digital marketing agency means only paying for their services — no additional employee costs, software licensing, or long hours spent on training and education. A well-rounded and established digital marketing agency will have all this expertise and more, ready to work hard for you. 

One wrong move could result in your business being banned from a digital marketing platform 

Digital marketing is an ever-changing game with dangerous consequences if you don’t know how to play by the rules. For example, if you put the wrong language in a Facebook or Google ad, you could be permanently banned from sharing digital ads or from the platform completely. When your business is at stake, this is not a risk you should be ready to take. Instead, source work like this to a digital marketing agency. Not only will your digital marketing agency know precisely how to follow the rules of these vast and essential platforms, but they will also stay ahead of the curve, adopting new best practices and staying informed about any changes to digital marketing rules and regulations. 

Choose a digital marketing agency that can support your business with an experienced team

When it comes to digital marketing success, experience matters. Your digital marketing agency should be able to share proven results and expertise in their field and also be able to back you up with a reliable team of content creators, SEO and SEM experts (that’s Search Engine Optimization and Search Engine Marketing), and web developers who can support your digital marketing efforts with ease. This is an extensive set of requirements, and it’s unlikely one freelance marketer can cover all the bases. Choosing a digital marketing agency is the smart decision for preoccupied business owners who want the best for their company.

Why is a digital marketing agency better than a traditional marketing company or advertising agency for my business?

Only a marketing agency that specializes in the digital marketing space can help you grow your business's online presence 

When you hire a new employee, you want an expert with experience to help your business succeed. If you are considering a few options for your local digital marketing efforts, choose the agency with the most experienced and significant expertise. This will require some research, but don’t worry! You can feel confident with your preferred digital marketing agency by asking the right questions and doing due diligence. 

How To Research A Marketing Agency

• If a company has a lot of good reviews, but they are not specific about the services provided or feel fake, they may have paid for reviews. Look for a digital marketing agency that has good, authentic reviews. Contact other business owners who use their services to see what they think.
• Ask the agency for a case study or examples of their work with clients in a similar industry. If they can’t produce results, it’s time to move on.
• Ask the agency about their experience working on digital marketing efforts similar to yours. Do they understand how to get results for pay-per-click marketing (also known as PPC)? Do they manage Facebook ads? Do they write their SEO content or outsource to content farms?

Asking these questions ahead of time will help you to better understand what a digital marketing company is capable of, how they interact with clients, and how they can best serve you.

Look for a marketing agency that scales with your growing business

If you are starting your digital marketing journey, you may face sticker shock and become overwhelmed by the possibilities of digital marketing. So much can be done, including SEO optimization, ongoing SEO strategy development, PPC marketing, social media management, reputation management, and so much more. Depending on your current needs, you may only need a few services. An excellent digital marketing agency won’t pressure you into buying a more extensive package if you are not ready for that step. Instead, they will audit your company, assess areas for improvement, and propose digital marketing options that meet your budget. As your digital marketing campaign grows, your agency will be ready to grow with you. Have your leads increased but not conversions? It’s time to focus on turning potential customers into actual customers. Is your website beginning to rank higher in search results, but you’d like to see more? Consider starting or increasing your PPC campaign to build impressions and increase leads. Wherever you are in your business development, your digital marketing agency should be with you, ready to grow, shift, and enhance your digital presence. 

The best marketing companies prioritize ongoing education & development 

Advertising has changed a lot in the last two decades. Radio ads and billboards just won’t cut it if you want to be competitive in today’s market. A strong digital presence is required for any new or well-established business. Google and social media platforms are constantly changing their standards, requiring full-time dedication to keep up. With so much change happening frequently, it’s important to work with a digital marketing agency that prioritizes its ongoing internal education and training. Not only does this help the team working on your digital marketing efforts to remain nimble and well-educated about their services, but it also benefits you to be on the cutting edge of changes and regulations in the digital advertising world. Stay ahead of your competition with help from a digital marketing agency!

How to choose the RIGHT digital marketing agency for your business

The best digital marketing agency is the one that works with your budget and needs. They won’t pressure you to buy a product you aren’t comfortable with, they can show proven results, and they don’t overpromise or underdeliver. Agencies that promise instant results, especially regarding online search, will always disappoint. However, obtaining long-term, measurable results is possible with an experienced, knowledgeable digital marketing agency. As a business owner, you know quality work takes time and attention to detail, so why choose fast results that could negatively affect your online presence over proven methods and true success? 

When you are ready to hire a digital marketing agency in the Columbia, MO area, choose the experts at Lift Division

If your business is local, your digital marketing agency should also be local. At Lift Division, our team knows the mid-Missouri area almost as well as we know online marketing. We’ve been helping good businesses grow in the region (and outside) for more than ten years, and we would love the opportunity to show you exactly how we can enhance your digital marketing efforts. Our digital marketing team works hard to ensure you see the fruits of our labor in every aspect of your business growth. From lead generation and search result improvements to social media management and web development, the experts at Lift Division can bring results and help your business flourish. 

Why work with Lift Division in Columbia, MO? 

• A local company in business for 10+ years
• A local team who can work with you
• Decades of experience in web strategy
• Ongoing development & education
• Responsive representatives
• Packages for every budget 
• Proven results

Contact Lift Division in Columbia, MO to Be Your Digital Marketing Company!

Grow your business with Lift Division today! We are mid-Missouri’s premier digital marketing agency and would be proud to partner with you. Our clients are our #1 priority, and we work hard to bring you the long-term results you need to succeed. Contact our team to learn how Lift Division can enhance your digital marketing efforts today.