Celebrating the Women of Lift Division: Natalie MacIntosh
With the celebration of International Women’s Day on March 8, the Lift Division team wants to take a moment to recognize the talented women who support our company. In a year of unexpected twists and turns, women have continued to rise to the occasion and break boundaries.
Meet Natalie MacIntosh, Brand Strategist
Natalie MacIntosh has been working with Lift Division for a little over a year, and as a full-time Brand Strategist for the past six months. As Brand Strategist she consults with clients, assists in the web development process with content creation and manages a variety of social media platforms.
On any given day, you can probably find her interviewing clients to learn about the ins and outs of their business and writing SEO-friendly website content that reflects their brand. She also manages clients’ online reputations through review generating campaigns and review monitoring. Finally, she plans, creates and analyzes social media content for several clients and our internal platforms.
“My path has been marked with such great support and wonderful opportunities, but I know that isn’t the case for everyone,” Natalie says. “It’s important to look outside of our bubble and keep hearing, empowering and lifting women everywhere.”
Continue reading to hear more about how Natalie works to empower other women through her own experience in the workforce.
Q: How has working at Lift Division empowered you as a woman?
I've always felt trusted, valued and respected here, which is how every female professional should feel — especially starting out in their career. It builds confidence. Being surrounded by women also allows me to feel comfortable speaking up and being vulnerable. The ability to be transparent and ask for support when needed is so crucial to me.
Q: What do you love about the women you work with at Lift Division?
Every woman at Lift is so unique and brings their own skills, ideas and personality to the table. I love being surrounded by people who know how to set goals while also putting in the heavy lifting to achieve them. Big-picture, innovative thinking only gets you so far if you can't take tangible steps to move forward. Put simply, women at Lift know how to get things done, and motivate me to do the same.
Q: In what ways do you work to grow yourself not only as a woman but also in your profession?
Accepting balance. It can be intimidating, especially when I think about the future. Finding a happy medium between having a family someday as well as a fulfilling career is important to me, and something I know can be particularly challenging for women.
The whole team at Lift Division values a healthy work-life balance. While we are all about results for our clients and putting in hard work to achieve them, we also know how to celebrate successes and cheer each other on.
We would not be the agency we are today without the light-hearted, team-bonding activities we sprinkle into the workweek. When you collaborate with us, know we are going to put in the work to make sure you reach your business goals and also have some fun along the way!
Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.
Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.
Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.
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