- Determines the most valuable search terms for you
- Lays the framework for your marketing plan
- Uncovers overlooked online audiences
Having a website is a must in our digital world — but even that's not enough to ensure online success.
In order for your business to rank highly for associated keywords (and help bring more potential customers to your site), it’s critical to understand what your audience is searching for and who your competitors are.
All of our SEO strategies begin with Keyword Research. This involves defining the target keywords that your audience is using, the intent behind those searches, analyzing the competitive landscape for those keywords and beginning to layout a strategy that will allow you to begin reaching your target audience as quickly as possible.