Quality RV

RV Company Hires Lift Division, Sees Dramatic SEO Improvements

The Stats


All targeted key phrases in
top 5 of search results

Increased traffic for all
key terms from 83% to 510%

Organic Traffic
Increased by 76%

The Business



An RV dealership based out of Linn Creek, Mo., Quality RV offers both new and used RVs, and often promote their business through Internet specials. Their inventory includes fifth-wheel trailers, campers, toy haulers, pop-up campers, RVs and travel trailers.

Their authorized to deal the whole gamut — from Jayco to Jay Feather, from Salem to Silverback. Their entire inventory includes: Eagle, Pinnacle, White Hawk, Salem, Jayco, Villa, Cedar Creek, Silverback, Rockwood, Jayfeather, Windjammer, Roo, Signature Lite, and Swift manufacturers.

www.QualityRV.net


The Challenges


Selling RVs in a conservative economy is no cakewalk… but it’s even more challenging when you’re only marketing locally, and where there isn’t a big market for people trying to venture out. Based out of Lake of the Ozarks, Quality RV felt overshadowed by the more local, water-based recreational activities that dominate the popular Midwest vacation community, and wanted to expand their audience statewide.

After vetting their options for SEO marketing firms, Quality RV chose the Lift Division team to bring their business the digital ‘lift’ they’d been searching for. Specifically, Quality RV aimed to improve their online brand by increasing their search rankings, expanding their audience, and improving their online brand overall.

WHAT THE CLIENT HAS TO SAY

Until we started working with Lift Division we had no idea how well our website was performing up against our competitors. Now we get monthly reports so we are able to see how to better spend our advertising dollars and what we need to improve on. Since signing up with them we have improved in every category/search term that we wanted. Lift Division has always responded quickly to us and answered any questions or concerns we have had. They are a great team and we are planning on working with them for years to come.

- Christen Noble, Quality RV Office Manager

THE PLAN TO GROW
QUALITY RV'S ONLINE BRAND


As a first step, the Lift Division team met with Quality RV and discussed the company’s business goals. After learning about the RV dealership’s needs and the state of the industry in general, the Lift team began researching different aspects of searcher behavior for new and used RVs. Collecting a wide range of search data and analyzing the results, the Lift team created a custom marketing strategy designed to boost rankings, increase leads and drive sales for Quality RV.

While Lift Division did not build a website for Quality RV, we worked with the company’s existing web design team to implement critical on- and off-page SEO. In addition, Lift created a verified Google+ as well as articles and content with the help of the Quality RV team. These articles were strategically placed across the web as part of an Authority Management package, adding valuable content for searchers and driving domain authority to the Quality RV brand.


The Results


After only a few months, there were some incredible gains in both search rankings and organic traffic to the Quality RV website. The inbound marketing team at Lift Division clearly made good on their ability to lift a business' brand, authority and profits.

Various SEO solutions were implemented for the RV dealership, including: Keyword Research, On-Page SEO, Off-Page SEO, Authority Management and Content Marketing.