The Lift Division team is excited to finally launch our new website! The new and improved website is replacing a site we built a year and a half ago when, at the time, we were thinking to ourselves, “Yeah, this site is pretty average — but we’ll start working on our new website soon…” By this point, you can only imagine how good it feels to show off a little more of what we can do with our creative!
When building the new Lift site, we wanted to tackle a lot of things. One of our main objectives was to demonstrate how much we've grown as a company: from the small SEO firm we were in 2010, to the much larger, full-service digital marketing firm we are today. However, our core objective was to make our website a Digital Employee™ for our company.
Much like any employee, we wanted our website to tell our story — to talk about where we came from, what we can do, and how we’ve helped others grow their businesses. We wanted visitors to see us not just as an SEO company, a web design company, or a content marketing firm. Instead, we wanted our visitors to see us for who we are: a digital marketing firm, and perhaps more accurately a group who likes to have fun, yet bears a powerful, unique, and diverse skill set that has helped businesses nationwide.
Like any project involving many people and several moving parts, there were a lot of challenges. And it was fun to work through them together (which seems a lot easier to say now than a few weeks ago!) Sure there were some differing opinions, style incongruencies, some eyes rolled and of course healthy rivalries formed — but in the end, we all worked together as a team to come up with the best online version of our company, and persevered until we finally had lift off.
While there were countless takeaways from our time spent together, there are three key things I learned throughout this process that apply to many business owners:
Designate time to work specifically on our own brand. I realize it may seem absurd considering we’re a marketing firm, but we actually end up doing little marketing for ourselves since we’re just so darned busy marketing other businesses. After speaking with other business owners, I know many often find themselves in similar situations. I’ll be the first to say that taking some time to conceptualize about your own brand, although easily neglected, is certainly a valuable investment. The process helped us delve more deeply into our core values and think more critically about who we are, what we stand for, and the value proposition we can deliver.
Setting deadlines and motivating teammates is critically important for project execution. Throughout this entire process, we all learned that internal work is no different than client work and that setting deadlines, even for our own branding goals, is crucial. People work best under pressure, and deadlines help squeeze out distractions and keep things focused.
Leverage the assets and skills of the people you have around you. We really have some amazing creatives on our team. In addition to executing a site we’re all really proud of, it has been very fulfilling for me personally to look around at some of the key people who helped build the website and think that these guys worked in their off-hours, were constantly challenged, and ultimately produced a stunning website. I simply couldn’t be prouder of all those involved and in particular Brad, Melissa, Geoff and Hayden.
We hope you’ll find our website educational, entertaining, and hopefully inspiring. Simply put, today’s business begins online. Your online presence is now the face of your business, and it’s what every intrigued buyer inspects before taking the next step to contact you. If your website is a Digital Employee™, one that can tell your story and create a conversion (a call, a download, a sign-up), then you’ve taken a huge step in creating an efficient funnel for all the other marketing you plan to do.
Going forward, we hope to maintain our blog with at least two articles per week until it’s chock-full of valuable content for business owners to grow their business in a digital, mobile and highly connected world. Thanks for having a look at Lift Division’s new website!
Rusty Brett, CEO