Introducing Apps: Your next step

Nov 16, 2015  | 

Since our founding, our team has been innovating inbound marketing to create purposeful strategy and measurable results to enable our clients to reach their online goals. Throughout this time, we have furthered our mission of helping good businesses grow. And as a result, we’ve turned toward content-rich websites, mobile ready pages, and effective optimization to deliver marketing-based solutions that work to increase digital traffic and engagement. This strategy is continued with the introduction of elegant and highly interactive mobile apps fit for any market. It’s the next step.


For mobile apps, the possibilities and capabilities are as diverse as the businesses able to utilize them. But what remains consistent are the benefits offered by adopting a more mobile-friendly strategy. From increased engagement to building brand recognition, a custom app is able to connect businesses with customers in a meaningful way by taking their marketing to the next level.


In an article in Forbes Magazine, contributor Melanie Haselmayr analyzes the various benefits of creating a marketing plan involving apps and how the mobile-based format can instigate growth and brand recognition incomparable to other strategies.


“More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.”


In short, consumers are always looking for new ways to engage with their favorite businesses, and the most successful businesses are always looking for new ways to engage with their customers. Mobile apps provide the opportunity for increased customer engagement because of their accessibility and versatility.


With e-commerce, mobile menus, messaging boards and more, our apps have the ability to be designed around the needs and goals of the business. As websites create a space for your brand online, apps create a custom and interactive space in the hands of potential and existing customers. From targeting local demographics and providing special offers to generating valuable feedback and improved customer support, they work efficiently to represent your business virtually anywhere.


It was not too long ago mobile ready websites were at the forefront of any inbound marketing strategy. Now, mobile marketing involves a more complex, strategic approach that is not afraid to adapt to new trends. Apps are the next step for your marketing strategy as they illustrate a progression in technology and capability.  


Our development team can create a wide range of apps to serve nearly any purpose, and we’ll work with you to ensure your business’ app is exactly what you had in mind. For more information about apps, their benefits, and our services, head to our website


By  Jamie Stephens

Jamie Stephens is our Chief of Digital Strategy and is a co-founder of Lift Division. He has been designing websites and developing simple, usable tools on the web for over 15 years and has has built sites and web applications for companies such as Miller's Professional Imaging,, The Ad Sheet, Reynolds Journalism Institute, and many more.