How to Improve Your Site’s Speed & Google Ranking with the Lightspeed Platform

May 06, 2021  | 

Is your website constantly malfunctioning and needing repairs? If it’s at least a couple of years old, it may be time for an upgrade. Don’t worry, that doesn’t mean you need to completely start from scratch! You can keep your site’s design while improving functionality by transferring your website to Lift Division’s Lightspeed platform. This modern platform is designed to make websites more efficient, ultimately making your site more favorable in the eyes of Google—and users!

Increase Site Speed, Improve Security & Make Easy Updates

The Lift Division team can improve your site’s functionality by upgrading it to our LightSpeed platform. These transfers are common, and it’s easy to see why: LightSpeed allows your site to keep its core design while improving the average load time and functionality on tablet and mobile. With a site that loads and functions seamlessly on handheld devices, users are more likely to stick around and convert. 

5 Benefits of Migrating Your Site to Lightspeed

1. Improved site speed on desktop and mobile devices. 

How often do you wait for a site to load before leaving to find a new site? A recent survey shows that most consumers are willing to wait up to 5 seconds for a site to load, but any longer and they will leave. When customers leave your site, you're losing potential business. Increase your website speed with Lightspeed and you’ll ultimately earn more leads and customers! Not only are people more likely to stick around, but it’s an important factor that Google considers when ranking your site. Slow websites are bad for user experience, especially on mobile devices, so Google prefers to recommend sites that load faster to enhance user experience. 

2. Strengthened website performance on mobile and tablet devices.

Your website should be fast and simple to navigate, but not only on desktop computers. Lightspeed increases site speed and improves the overall performance of your site across devices, including tablet and mobile. In the third quarter of 2020, over half of global website traffic came from mobile devices. With consumers increasing their website browsing via mobile devices, it is crucial to have a website that not only loads quickly but is also optimized with user habits in mind.

3. Increased security and protection against malware. 

Oftentimes older websites result in bugs that may be costly to your business’s online presence. Attacks on WordPress websites have increased at a dramatic pace over the last several years, which has resulted in increased costs for security to fight against the rise in viruses, malware and other website hacks. Unlike open-source software sites, Lightspeed is locked down tight by default without the added cost. You won’t have to worry about having to constantly apply software updates or protect your site from hackers when you transfer your site to Lightspeed!

4. Get website data via monthly reports.

Oftentimes older websites result in bugs that may be costly to your business’s online presence. Each month, our Lightspeed platform generates a website performance report and emails it to you. The report includes data such as website visits, click to call conversions and form submissions. These reports are easy to digest and can help you understand what’s working with your website strategy and where it can improve.

5. Easily access your website to make changes. 

With our easy-to-use platform, you can easily update your website without worrying about programming or the complexities of coding. Lightspeed makes it simple! If you can use email, you can update your company’s site through Lightspeed. Still not sure? Our team will walk you through everything you need to know about updating your website once the upgrade is complete. Take control of your online presence and make changes with ease when you transfer to Lightspeed!

Say Goodbye to Costly Maintenance & Upgrades

If the above benefits aren’t reason enough to switch your site to Lightspeed, here is one more: you will save money in the long run! While WordPress makes up approximately 25% of the web and has revolutionized website creation for over a decade, its open-source model comes with updates to both the core software and its plugins to keep things operating smoothly. 

With Lightspeed you won’t have to worry about costly maintenance and upgrades. All updates are automatic and guaranteed to work seamlessly together. With less interruptions, you won’t have to worry about falling behind and can be confident your website will continue to run smoothly. 

Client Results

Check out some of our clients who switched their sites to Lightspeed and have seen tremendous increases in mobile load times. 

Enhance Your Business's Online Presence with Lift Division

The Lift Division team specializes in creating beautifully designed websites with user-friendly functionalities and fast load times. Our team will walk you through the process of transferring your site to Lightspeed. Learn more by contacting our web developers.

By  Sarah Carnes

Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.

Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.

Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.