Geoff Revis

Geoff Revis

Chief Technology Officer

Geoff Revis is our Chief Technology Officer and manages all the highly technical components of our clients' online marketing strategies, as well as back-end web development. If you can't find him in the office, you can't find him at all. Three credit hours short of a Biochemistry degree, Geoff left the University of Missouri in 2012 to pursue a career in web development.

What I bring to the table:

Definitely not spelling. Logic and numbers is my thing.

Hobbies:

Over-training at the gym, vodka and shaving my head.

If Hollywood made a movie about you, who would play you? Why?

Someone who couldn't spell. Dustin Hoffman in Rain Man or something?

Geoff Revis

Blog Posts by Geoff Revis:

By Geoff Revis 20 Nov, 2014
Very plainly stated, the debate over net neutrality is one that will forever change the landscape of this magical medium we have come to know as the Internet. However what isn't quite so plain, at least at the outset, is how the outcome of this debate will affect you as a consumer in your everyday Internet usage. If you're unfamiliar with the term, net neutrality refers to the idea that Internet service providers (ISPs) should not be able to discriminately alter Internet speeds on the basis of things such as content, user or even platform. For instance, right now an ISP cannot charge users more for faster Internet speeds, nor can they slow internet speeds for users accessing certain types of content or using certain platforms to connect to the internet. This is, in effect, net neutrality. The question is: Is this how the Internet should work? Or should there be content ‘fast lanes’ for content streaming, which would allow ISPs to charge companies like Netflix and Hulu a premium in exchange for faster speeds? In the United States, the Internet falls under the regulation of the Federal Communications Commission (FCC). Currently, the FCC has a pro-net neutrality stance, but recently there has been talk of it changing this stance to allow for things like content ‘fast lanes’. However, given this is where the idea of legal precedence comes into play, which essentially means that recent rulings on similar issues dictate the way courts judge current cases. This principle could open the floodgates in terms of what your ISP is able to do to the service you receive. For instance, this may lead to ISPs being within their rights to alter the speeds at which consumers receive content, solely based on what brand of device they’re using to access it. A more realistic outcome might be an ISP providing the ability to purchase different ‘packages’ based on what content you'd like to access on the web. For instance, it’s not unlikely that if net neutrality were to be reversed, consumers may find themselves in positions whereby they are required to purchase a ‘premium’ package from their provider in order to access a certain site. This restriction could be based on who is willing to pay for unrestricted access. For example, ESPN may decide to pay your ISP in order to make sure that they are the only major sports website that you can visit without upgrading your plan. It’s unrealistic to assume that sites like Google and Facebook would face very much limited access given the pure volume of traffic these sites receive. In short, any Internet service provider would be shooting themselves in the foot by restricting access to such high-demand sites. Neil Irwin simplified this debate quite nicely in his New York Times article, "A Super-Simple Way to Understand the Net Neutrality Debate" . He explains that the debate over net neutrality will essentially set the precedent for looking at the Internet either as a utility such as electric, or a commodity like a cable subscription. For instance, your electric bill doesn't fluctuate on the basis of what brand of appliance you're using in your kitchen, or what types of food you are storing within it. Conversely, your cable bill most definitely does fluctuate based on what channels you are getting access to. Granted, it may initially seem that the Internet falls much more under the same umbrella as your cable subscription than your electric bill, and that is where the real core of the debate comes in.

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